My photo capabilities in a poorly lit dressing room at J. Crew.
If any one company is able to convince me that wearing their clothes makes a person cool, it's J. Crew.
Whoever runs their advertising campaign is simply brilliant. First they have fabulous models, but not the kind who look almost disgustingly perfect, but the cool, attractive kind who you most likely want to be friends with.
Also, they sell wedding dresses. Like casual beachwear and beautiful people weren't enough.
And lastly, if my blog could be an outfit, it would be any one of these.